A collection of definitions so that everyone has the same interpretation.
Link (or datalink): the means of transmitting data from one place to another. In the case of the radio module a RF transmitter/receiver pair is a link (a simplex one).
Simplex: a link where data can only be transmitted in one direction.
Duplex: a link where data can be transmitted in both directions.
Downlink: a simplex link, where the data is sent from the rocket to ground (hence "down" physically).
Uplink: a simplex link, where the data is sent from the ground to the rocket (hence "up" physically).
Telemetry: any data collected remotely. Data received from a ground receiver that was sent by the rocket is telemetry. Data sent from one module to another is also telemetry since it was collected on another module.
FSK: frequency-shift keying, a digital modulation scheme.
MSK: minimum-shift keying, a type of FSK.
ASK: amplitude-shift keying, a digital modulation scheme.
FM: frequency modulation, an analog modulation scheme.
AFSK: audio FSK, effectively doing FSK over an FM radio.
AX.25: a layer 2 protocol used for packet transmission with amateur radio.
APRS: automatic packet reporting system, a packet protocol for routing packets across multiple repeaters. Generally sits over 1200 baud AFSK and AX.25. For rockets is usually used to transmit GPS location.
RF: radio frequency, mostly used so you don't have to say radio.